CATCH THE SOUND
The Sound Museum starts off spring with a new ad campaign. "Catch the Sound" is the new key message for Haus der Musik's second decennium. "Ears" are passé; from now on we are on the hunt for sounds!
Our new "Catch the Sound" campaign shows a little boy, equipped with imaginative instruments, as he explores quiet, sometimes whimsical places for new sound impressions. The campaign promotes a proactive way of listening. You can catch the sound unexpectedly and in all places. Everything sounds; everything is music in one way or another.
Since Haus der Musik is the place to discover our world's sonic variety, the slogan "Catch the Sound" is also an invitation to the Sound Museum.
The campaign was conceived and realised by Szechenyi & Partner. Art Director: Max Jurasch, Photos: Gregor Ecker.
